On the Brink: A Fresh Lens to Take Your Business to New Heights #{date(Y)}

On the Brink: A Fresh Lens to Take Your Business to New Heights By Andi Simon On the Brink A Fresh Lens to Take Your Business to New Heights Seeing Your Business through a New Lens Innovation has become such a ubiquitous value it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their bus

  • Title: On the Brink: A Fresh Lens to Take Your Business to New Heights
  • Author: Andi Simon
  • ISBN: -
  • Page: 137
  • Format: Kindle Edition
  • On the Brink: A Fresh Lens to Take Your Business to New Heights By Andi Simon Seeing Your Business through a New Lens Innovation has become such a ubiquitous value, it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their business problems however, they often don t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunitie Seeing Your Business through a New Lens Innovation has become such a ubiquitous value, it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their business problems however, they often don t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities Andi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and most importantly turn innovative solutions into executable change In her groundbreaking book, On the Brink A Fresh Lens to Take Your Business to New Heights, Andi presents her unique methods for harnessing innovation and revitalizing business growth Taking readers on a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable growth opportunities by exploring the untapped resources that were right in front of them From a medical center facing multiple years in the red to a rural university battling decreasing enrollment to an equipment manufacturer whose award winning product just wasn t selling the stories of these seven companies struggling to innovate and grow provide invigorating testimony to the power of corporate anthropology Whether searching for a way to revitalize a business or to expand a successful company into new a
    On the Brink: A Fresh Lens to Take Your Business to New Heights By Andi Simon

    • ✓ On the Brink: A Fresh Lens to Take Your Business to New Heights ↠ Andi Simon
      Andi Simon

    About "Andi Simon"

    1. Andi Simon

      Andi Simon is a Corporate Anthropologist who helps executives see their companies with observant eyes, achieve aha moments, and discover new and profitable opportunities By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth Founder and CEO of Simon Associates Management Consul Andi Simon is a Corporate Anthropologist who helps executives see their companies with observant eyes, achieve aha moments, and discover new and profitable opportunities By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth Founder and CEO of Simon Associates Management Consultants Author of On The Brink A Fresh Lens to Take Business to New Heights 20 years as senior executive in healthcare and financial institutionsTrained practitioner of Blue Ocean Strategy and Innovation Games Sought after professional speaker and workshop facilitator PhD in Anthropology, tenured Professor in American Studies and Anthropology Visiting Professor at Washington University in St Louis

    168 thoughts on “On the Brink: A Fresh Lens to Take Your Business to New Heights”

    1. We were sent a review copy of On The Brink so that we might read it and write this review If you are in business, any kind of business, you need to be aware of the burgeoning field of business anthropology Paco Underhill taught us in Why We Buy to pay attention to not only what our customers were buying, but also what went into the decision to buy.On the Brink takes Why We Buy and kicks it up a notch In On The Brink, we are not only concerned with how and why customers make buying decisions, We [...]


    2. Was expecting A former UX colleague strongly recommended this book, but I was honestly a bit disappointed Perhaps because of my background within cognitive science, user research including ethnographic methods etc Could perhaps be of an eye opener to people who have little or no previous knowledge in this field Also I found it a bit outdated when it comes to examples case studies.


    3. The author uses corporate anthropology to work with owners of stalled businesses to jump start growth Her anthropologist s tool kit includes the following Conduct observational research Find customers pain points Use culture probes and storytellingThis book profiles the author s work with seven distinct mid market companies and describes how corporate anthropology was used to move these companies in a profitable new direction The case study I liked the most was Centenary College and their The au [...]


    Leave a Reply

    Your email address will not be published. Required fields are marked *